Indriya, the jewellery brand from the Aditya Birla Group, has opened its third store in Pune, continuing its expansion across Maharashtra. The new showroom is located in Aundh. With this latest addition, Indriya now operates six stores in the state.
The brand sees Pune as a strategic market due to its mix of cultural heritage and growing modern sensibilities. The city’s dynamic consumer base and strong demand for both traditional and contemporary jewellery make it a key location for Indriya’s continued growth.
“Pune is a city where tradition and modernity go hand in hand,” the company said in a statement. “This balance creates the perfect setting for jewellery that blends timeless craftsmanship with current design trends.”
Indriya’s stores offer more than 20,000 jewellery pieces, including over 5,000 exclusive designs in gold, diamonds, and polki. The brand aims to cater to a wide variety of tastes, styles, and occasions.
Since its national launch in 2024, Indriya has opened 24 stores across India. These include five in Delhi; three each in Mumbai, Hyderabad, and Pune; two each in Ahmedabad, Jaipur, and Patna; and one store each in Indore, Surat, Andhra Pradesh, and Uttar Pradesh. This growing network reflects Indriya’s presence across North, South, and West India.
Sandeep Kohli, CEO of Indriya, said the brand’s mission is to offer jewellery that combines cultural depth with modern flair. “Jewellery is a form of self-expression,” he said. “At Indriya, we design pieces that are rooted in tradition but speak to today’s consumer. The new Aundh store shows our ongoing commitment to Maharashtra and our belief in Pune’s vibrant market.”
Backed by the trusted reputation of the Aditya Birla Group, Indriya plans to continue expanding while focusing on design, quality, and personal customer experiences.
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