Luxury jeweler Graff has opened its largest salon in North America at the new Fontainebleau Las Vegas. This marks the brand’s tenth location in the region.
The salon spans 3,300 square feet and offers visitors an immersive experience in high-end jewelry. Guests can explore a selection of rare diamonds, emeralds, rubies, and sapphires, carefully curated to highlight Graff’s craftsmanship.
Situated on the first level of the resort, adjacent to the casino floor, the salon features a distinctive serpentine counter that displays Graff’s fine jewelry and timepieces. The display units have angular shapes, designed to resemble the facets of a diamond.
A dedicated bridal area adds a romantic touch to the space. It presents a selection of engagement rings, wedding bands, and bridal jewelry. This area is crafted using celadon wood and chiseled glass, enhancing the intimate atmosphere.
Behind hidden doors lies a high jewelry room, inspired by the delicate shape of a butterfly—a motif often used by Graff. This private room showcases some of the brand’s most exclusive pieces. It also includes a comfortable lounge and a library.
For clients who value discretion, the salon offers an intimate VIP room, designed for private viewings and personalized service.
Brooke Soffer, Vice President of Corporate Retail for Fontainebleau Development, welcomed the new addition:
“Fontainebleau Las Vegas is thrilled to welcome Graff, showcasing our commitment to world-class luxury retail,” she said. “The boutique offers an exclusive environment where guests can experience one-of-a-kind exquisite jewelry in an elegant and private setting, creating unforgettable moments.”
With its unique design and exceptional offerings, the new Graff salon brings a fresh level of luxury to the Las Vegas Strip.
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