A new jewelry boutique has opened its doors in the heart of Old Town. Eliana Curated, located at 1003 King Street, recently celebrated its grand opening with champagne, gift giveaways, and raffles for visitors. The shop is open Saturday from 10 a.m. to 7 p.m. and Sunday from 11 a.m. to 5 p.m.
Owner Angelika O’Reilly welcomed guests into the boutique, which features elegant displays and showcases a unique blend of jewelry, fashion, art, and a carefully curated customer experience.
O’Reilly’s business began with a simple inspiration—vintage buttons from the 1970s and 1980s. She found these buttons at estate sales, antique markets, and vintage stores, then transformed them into what she calls “wearable works of art.” Many of her designs feature 14K gold studs and statement earrings. Her work first gained popularity through pop-up shops, and now she has established a permanent presence with her flagship store in Arlington, opened just last month.
“Jewelry should be more than just something you wear,” O’Reilly said. “It should have meaning.” That message is reflected in the store’s slogan: Everyday, Elevated Jewelry.
Although O’Reilly is the public face of Eliana Curated, she emphasizes that her venture is a family affair. Her parents, Ara and Jeffrey Weinberg, helped shape the boutique’s design and contributed to the craftsmanship behind many of the pieces. Her husband Sean has been a strong supporter, and the boutique’s name—Eliana—is a combination of the names of her two daughters, Juliana and Eloise.
Born an only child, O’Reilly immigrated to the United States from Eastern Europe with her parents. She grew up in Michigan, where her entrepreneurial spirit appeared early. At 10, she launched a babysitters club. By 14, she had opened a driver’s training school, and at 16, she was running her own childcare service.
A major turning point came during her internship at the White House. There, she observed the fashion choices of professional women and became intrigued by their timeless pearl accessories. Despite this early interest, she pursued a career in the tech industry for nearly two decades before finally starting her jewelry business.
Her affection for Old Town is clear. “I fell in love with its history, walkability, and small business culture,” she said.
According to the American Immigration Council, immigrant-owned businesses play a vital role in the U.S. economy and account for 24% of all entrepreneurs in Virginia. O’Reilly is proud to be one of them. “I am living the American dream, and I am grateful for it,” she said.
Eliana Curated now joins the growing community of locally owned shops in Old Town, bringing with it not just handcrafted jewelry, but a personal story of resilience, creativity, and family legacy.
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