Home Tanzanite Where to Sell Tanzanite: Finding the Right Market

Where to Sell Tanzanite: Finding the Right Market

by Madonna

Tanzanite, with its mesmerizing blue-violet hues and rarity, is a highly sought-after gemstone in the jewelry market. Whether you have inherited tanzanite jewelry or simply wish to sell your tanzanite gemstones, finding the right place to sell is essential. In this article, we explore various options for selling tanzanite, including jewelry stores, online platforms, auctions, and gemstone dealers, to help you navigate the process and maximize your selling potential.


One of the most common avenues for selling tanzanite is through local jewelry stores. Jewelry stores often purchase gemstones directly from individuals, either for their own inventory or as part of their custom design services. Here are some considerations when selling tanzanite to jewelry stores:


Local Market Assessment:

Research and visit reputable jewelry stores in your area to assess their interest in purchasing tanzanite. Inquire about their buying policies, whether they specialize in colored gemstones, and if they have experience with tanzanite specifically.


Appraisal and Authentication:

Prior to approaching jewelry stores, consider obtaining an appraisal and authentication for your tanzanite. This documentation will provide credibility and assist in negotiating a fair price.


Negotiation and Payment Terms:

Be prepared to negotiate the price with jewelry stores. Understand that they will likely offer less than the retail value, as they need to account for overhead costs and potential markup upon resale. Additionally, discuss payment terms, such as receiving immediate payment or consigning the tanzanite for a predetermined period.


The rise of e-commerce has opened up vast opportunities for selling gemstones online. Online platforms provide a global reach and access to a wider customer base. Consider the following options when selling tanzanite online:

Online Marketplaces:

Platforms such as eBay, Etsy, and Ruby Lane allow individuals to list and sell their tanzanite directly to buyers worldwide. Take high-quality photographs of the gemstone, provide accurate descriptions, and set a competitive price. Research fees, shipping procedures, and customer reviews before choosing a platform.

Gemstone-Specific Websites:

There are online platforms specifically dedicated to trading gemstones. Websites like GemRock Auctions and GemSelect connect buyers and sellers in a specialized marketplace. These platforms often have a targeted audience interested in purchasing gemstones, making them ideal for selling tanzanite.

Social Media and Forums:

Utilize social media platforms like Facebook, Instagram, or dedicated gemstone forums to showcase your tanzanite for sale. Join relevant groups or communities where gemstone enthusiasts gather. Engage with potential buyers, share detailed information and images, and be responsive to inquiries.


Auctions can be an exciting way to sell tanzanite while potentially fetching higher prices through competitive bidding. Explore the following auction options:

Local Auction Houses:

Research local auction houses that specialize in jewelry or gemstones. Submit your tanzanite for evaluation and inquire about their auction schedule and commission rates. Participating in local auctions allows you to engage with bidders directly and potentially achieve favorable results.

Online Auctions:

Online auction platforms like Sotheby’s, Christie’s, and Bonhams offer global exposure and attract a wide range of buyers. Submit your tanzanite for consideration, ensuring it meets their criteria and quality standards. It is important to understand the terms, fees, and listing requirements before consigning your gemstone.


Gemstone dealers or buyers specialize in purchasing gemstones directly from individuals. These professionals are knowledgeable about the gemstone market and have established networks for reselling. Consider the following when selling tanzanite to gemstone dealers:

Credentials and Reputation:

Research and choose reputable gemstone dealers or buyers who have a track record of fair dealings. Look for industry certifications, memberships in gemological associations, and customer reviews/testimonials.

Evaluation and Pricing:

Approach gemstone dealers with your tanzanite and request an evaluation. They will assess the quality, condition, and market value of your gemstone to determine a fair price. Obtain multiple offers to ensure you are receiving competitive prices.

Selling Terms:

Discuss the terms of the sale, including payment methods, timeframes, and any additional services provided by the dealer (such as re-cutting or re-polishing). Understand the commission or fees involved and ensure that all details are documented in a written agreement.


When it comes to selling tanzanite, exploring various avenues can help you find the right market for your gemstone. Jewelry stores provide convenience and immediate transactions, while online platforms offer global reach and potential higher profit margins. Auctions can be thrilling and rewarding, allowing for competitive bidding and potentially fetching higher prices. Gemstone dealers bring their expertise and connections to the table, ensuring a smooth selling process.

Before making a decision, consider your priorities. Do you value convenience and quick transactions? Or are you willing to invest time and effort into maximizing your profit? Assess the market conditions, research potential buyers or platforms, and determine which option aligns best with your goals.


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