Borboleta, a jewelry brand from Croatia, is stepping into the luxury jewelry market. The company has introduced the Atelier Collection, featuring handcrafted pieces made from 18k gold, diamonds, and precious gemstones. This marks a new phase for Borboleta, which is known for combining emotion and symbolism with everyday wearable designs.
Since 2012, Borboleta has been famous for its thread bracelets. These bracelets, often called “never-take-off” jewelry, focus on themes like luck, love, and personal meaning. The new Atelier Collection offers refined versions of these designs. The pieces are made to last a lifetime.
Tajana Lisicar, the founder and CEO of Borboleta, said, “We wanted to create a collection that stays true to our essence, while offering our customers a level of craftsmanship and material quality they’ve been asking for. Atelier is a natural next step; it keeps the emotional connection at the center, but elevates it with gold, diamonds, and timeless design.”
The launch of Atelier is part of Borboleta’s plan to grow globally. The brand aims to increase its digital presence and enter select luxury stores. It is also working with well-known partners. Borboleta has a strong reputation for mixing sentiment with style. Its approach to understanding customers has helped it succeed in markets across the world.
Borboleta’s designs are already popular with celebrities in Europe and the U.S. Many appreciate the brand’s simple elegance and meaningful designs. Collaborations with global names have strengthened Borboleta’s position as a brand with broad appeal and lasting influence.
With the Atelier Collection, Borboleta joins a new group of European luxury brands. These brands balance tradition with modern design, and storytelling with high-end craftsmanship.
About Borboleta
Borboleta was founded in 2012 in Zagreb, Croatia. It is best known for its symbolic thread bracelets and designs that focus on emotion and meaning. The brand has built a loyal following worldwide. The new Atelier Collection marks Borboleta’s official entry into fine jewelry. It offers elevated designs in gold, diamonds, and precious stones. These pieces are designed to be worn every day and cherished forever.
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