Cartier has named British actress and producer Gemma Chan as its newest global ambassador. Unlike many brands that announce celebrity partnerships before revealing related campaigns, Cartier has chosen a different approach—introducing Chan while unveiling its latest high jewelry collection.
The new collection is called En Équilibre, which means “in balance” in French. The collection focuses on themes of precision and harmony. It blends simplicity with luxury, and balances symmetry with asymmetry. Key pieces include a striking ring featuring a 6.98-carat cabochon-cut ruby wrapped in a ribbon of openwork diamonds. Another highlight is a panther-shaped pendant adorned with emerald beads, forming an elegant necklace.
Chan recently attended a Cartier event in Singapore, making her a fitting choice for the role. Her style and poise align with the brand’s values, making her an ideal face for the new collection.
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