The ocean theme is making a strong comeback in fashion. As boat shoes return and summer approaches, shell jewelry is once again gaining popularity. These natural treasures from the sea are moving beyond their usual beachy stereotypes. Now, they are seen as unique and stylish pieces, becoming important additions to modern jewelry collections. Even the fashion runways agree.
At Chloé’s Spring/Summer 2025 show, designer Chemena Kamali featured several looks with seashell-inspired accessories. Models carried bags decorated with shining gold shells. They also wore asymmetrical drop earrings that resemble the special finds you might collect on a beach vacation. Jewelry brand Juju Vera shares a similar approach.
Julia Ferentinos, founder of Juju Vera, explains that shell jewelry used to be seen mainly as casual and bohemian. “In the past, shell jewelry was linked to a laid-back, beach vibe,” she says. “Today, it has changed. It is now more sculptural and makes a bold statement.” She highlights her Petra Shell Necklace as an example. “I wanted to honor the natural shape of a seashell but also give it a modern, architectural look. People want bold pieces that stand out, especially when paired with simple, monochrome outfits. The contrast looks refined and surprising,” Ferentinos adds.
Ferentinos believes the Petra Shell Pendant has become a piece of wearable art. “It is not just an accessory to complete an outfit — it is the outfit,” she says. This is the new role of shell jewelry. It is no longer just an extra detail but the centerpiece women build their style around. Other designers like Tory Burch and Isabel Marant have also embraced ocean-inspired elements. They chose subtler pieces like wooden bead necklaces, puka shells, and octopus designs to hint at the trend.
For Ferentinos, shell jewelry means more than just a seasonal fashion trend. “Shells are symbolic for me,” she explains. “They represent nature, memory, and heritage.” Her Greco-Roman background influences her work. She draws inspiration from ancient mosaics, seashores, and markets in Greece and Italy. “A single shell can feel sensual, mysterious, and almost mythical,” she says. This deep connection may explain why shell jewelry is popular now, alongside the growing interest in vintage fashion, seen in the rise of platforms like The Vintage Marche and Newell Vintage.
Today, shell jewelry is far from cheap, mass-produced items. Ferentinos describes them as “vessels of history from a past world.” These pieces are often handcrafted with care and meaning.
While shell jewelry naturally fits a nautical theme, the current trend goes beyond classic Breton stripes and boat shoes. It celebrates individuality and creative styling. “For me, it’s about contrast,” Ferentinos says. Shell pieces can be layered, mixed, or worn alone. They work well with bold shapes or sharp tailoring, allowing endless personal expression. For her brand’s first campaign, Ferentinos styled her jewelry alongside vintage clothing to create a story rich in history.
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