Vacheron Constantin has unveiled its new flagship store, Maison 1755 Seoul, in the upscale Cheongdam-dong district of the South Korean capital. The store features a striking brass façade inspired by the brand’s iconic Maltese Cross. This design allows natural light to fill the space, creating a warm and welcoming atmosphere for visitors.
Maison 1755 Seoul offers a unique experience that combines Vacheron Constantin’s 270-year watchmaking legacy with the artistic and cultural richness of Korea. The boutique showcases commissioned artworks by Korean artist Jinnie Seo, including a standout installation titled Constellation of Lights. This artwork highlights the brand’s dedication to preserving tradition while celebrating modern artistry.
The store’s design also incorporates miniature tables in the exterior showcase, inspired by traditional Korean craftsmanship. Inside, visitors can meet an in-house watchmaker, available to provide expert care for timepieces. Additionally, a digital archive allows guests to explore the long and storied history of Vacheron Constantin in an interactive way.
Maison 1755 Seoul features an exclusive selection of Vacheron Constantin watches. Highlights include pieces from the Les Collectionneurs and Les Cabinotiers collections. The boutique also displays the newly launched Overseas Grand Complication Openface—the first minute repeater model in the Overseas collection.
By combining heritage with Seoul’s dynamic spirit, Maison 1755 Seoul stands as a refined destination for collectors and enthusiasts alike.
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