Indian silver jewellery label Rasa has opened two flagship stores in Bangalore, located in HSR Layout and on Commercial Street.
Unlike traditional showrooms, these new boutiques focus on immersive, experience-driven retail.
Each store includes interactive displays that demonstrate traditional jewellery-making techniques. They also highlight slow fashion values and tell the story of the brand’s artisanal heritage.
Manan Bohra, co-founder of Rasa, described the Bangalore expansion as a “homecoming” in an interview with Inside Retail.
He said, “These new stores are more than just shops. They are cultural spaces where customers can engage with the stories, techniques, and spirit behind every handcrafted piece.”
Bohra added, “Bangalore’s rich heritage and vibrant, progressive energy reflect everything our brand represents.”
Rasa’s immersive retail concept complements its collections, which feature styles such as Nakshi, Jadau, Deep Nakash Kundan, Victorian Pastels, and Navaratna. The pieces range from bridal statement jewellery to modern heirlooms.
Founded in 1989, Rasa is recognized for its affordable pricing and dedication to preserving traditional craftsmanship.
The brand aims to open six more stores in Bangalore and other parts of South India within the next year.
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