Era Stories, a jewellery brand favored by celebrities, has unveiled a new collection inspired by the seaside charm of Goa.
The brand was founded by Sayani Sinha in Goa with a clear vision: to create jewellery that tells a story. Instead of focusing only on sparkle and design, Era Stories explores deeper themes rooted in mythology. Their latest collection, called Tides of Time, reflects this vision. It combines tropical elements with timeless appeal, drawing inspiration from the Goan landscape where Sayani now lives.
Sayani explains, “We have created three collections before, but none truly captured the spirit of Goa. For this collection, we wanted to be more purposeful. We looked to the ocean, the sand, and the feeling of finding a shell shaped by the sea over time.”
The Tides of Time collection includes 35 pieces such as earrings, necklaces, bracelets, anklets, and waist chains. The designs feature motifs like starfish, shells, palm trees, and knots. Each piece is made from 22k gold-plated brass and decorated with clear quartz and real pearls.
Beyond their appearance, each item tells a story. Era Stories offers an immersive experience where customers become part of the narrative. Sayani shares, “We aim to blur the line between fantasy and memory. Every piece has a name and a story. We tell our customers they are ‘the chosen one.’ Wearing a necklace or anklet becomes like wearing a talisman.”
The brand also adds a modern twist: every product card includes a QR code. Scanning it reveals the unique illustrated story behind that piece.
The collection maintains Era Stories’ signature modular design. Many earrings can be worn in different ways. Skilled artisans from Jaipur craft the pieces, which use negative space and asymmetry to create unique looks.
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