A simple Google search sparked a unique creative collaboration between New York-based designer-engineer Sarah Eisman and Parisian design house Leslie David Studio.
Eisman, preparing to launch her own fine jewellery brand, typed in: “Who did Glossier’s identity?” Her search led her straight to Leslie David. “Naturally, she found us,” said Leslie David, founder of the studio that bears her name. “And we really hit it off.”
Leslie David Studio is known for its work with luxury brands such as Chanel, Prada, Diptyque, and Gucci. Many of these clients aim to tell a story rooted in art and craftsmanship. But Eisman brought a different perspective.
“Sarah’s approach stood out,” David said. “She’s not only a designer. She’s also an engineer. Her process is extremely technical, methodical, and precise.”
This blend of creative flair and engineering logic became the foundation for the brand’s identity. It shaped everything—from its logo and website to its photography and animations. “We wanted to create an identity that felt both carefully constructed and emotionally rich. Something timeless, yet modern,” David explained. “We built a world powered by dual energy.”
That duality is evident in the campaign visuals. Nearly all the images, shot by photography duo Melanie + Ramon, are in black and white. “We weren’t sure how that would be received,” David admitted. The jewellery itself features vibrant gemstones—blue sapphires, vivid rubies, and deep emeralds. Showing them without their colour was a bold move.
“But Sarah loved the concept right away,” David said. “That gave us freedom to focus on light instead of colour. It became a very rewarding challenge.”
These monochrome photographs are paired with sleek 3D animations. “It’s two different visual worlds,” said David, “but they complement each other perfectly.”
The precision of Eisman’s jewellery designs also influenced the studio’s creative choices. “Jewellery design often begins with careful calculations, exact measurements, and an expert knowledge of materials,” David said. “We wanted to highlight that technical excellence in a refined way.”
Animations served more than just aesthetics. Some of Eisman’s pieces include hidden stones—visible only from certain angles or under specific lighting. The animations helped reveal these hidden features in a subtle, elegant manner.
The entire creative process unfolded over months of long-distance collaboration. “We didn’t meet Sarah or see the jewellery in person until six months into the project,” David shared. “She finally came to Paris in September for the photo shoot.”
Despite the distance, the partnership flourished. “The trust we built is one of the most valuable parts of this project,” David said. “It allowed us to explore a unique vision together.”
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