Danish jewelry brand Pandora has officially announced Chinese actress Xia Zhiguang as its new brand ambassador. The partnership highlights the brand’s continued commitment to telling emotional stories through carefully crafted jewelry pieces.
Since its founding, Pandora has focused on creating designs that not only follow fashion trends but also help people express love and emotions. The company is known for its unique style and meaningful symbols.
In Pandora’s latest advertising campaign, Xia Zhiguang showcases several signature pieces from the brand. The collection is inspired by the theme of “light” and blends shining star patterns with Pandora’s iconic heart-shaped LOVE symbol. The mix of gold and silver tones adds depth, combining warm and cool colors to reflect a story of light and love.
The campaign features two standout looks. In the first, Xia wears a gold Pandora Moments necklace with a silver heart pendant from the Pandora Timeless collection. The contrast between the two metals creates a striking light-and-shadow effect. In the second, she wears two linked chains, highlighted by a star-shaped pendant. This design symbolizes the meeting of lives under a guiding star, representing connection, support, and love.
Pandora has always embraced themes of emotion, connection, and self-expression. The collaboration with Xia Zhiguang carries forward this vision. It invites people to express their inner feelings and turn love into a source of inspiration.
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