Gold prices hit record highs in April 2025, as economic uncertainty pushed more investors toward the precious metal. Despite the price surge, jewelers in Mid-Missouri report that business remains strong.
According to goldprice.org, the price of gold per ounce on May 12, 2025, was nearly $1,000 higher than it was on the same date in 2024.
Even with the dramatic rise, local jewelers say customer interest in fine jewelry has not faded.
“If anything, we’re doing just as well or even better,” said Mary Vandelicht, manager at Vandelicht Jewelry.
Vandelicht explained that while her store raised prices in line with the gold market, customer traffic stayed consistent.
“People are still coming in. They still want jewelry, they still want to get married, and they want to buy gifts for loved ones,” she said. “That desire hasn’t changed. Jewelry has been around for thousands of years. The Romans wore it, and people will keep wearing it. It’s something special.”
She also noted that most buyers understand the price hikes.
“They know gold prices have gone up, so they expect to see that reflected in jewelry prices. They get it,” she added.
Experts say that when economies grow unstable, gold becomes a safe option. As investor anxiety rises, so does demand for gold—pushing prices up.
Vandelicht said it’s important to help customers understand how gold prices move over time.
“You have your highs, and then the prices come down again,” she explained.
She also noticed more customers interested in selling their old gold pieces while prices are high.
“A lot of people see this as a good time to sell. And it really is. They can get a strong return right now,” she said.
Despite the market’s volatility, Mid-Missouri jewelers appear to be benefiting from both sides—continued demand from buyers and increased supply from sellers.
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