Tiffany & Co. has launched an emotional Mother’s Day campaign titled “Strong Like Mom,” honoring the quiet strength, love, and resilience of mothers. The campaign highlights the deep bonds between mothers and children through a touching short film.
At the center of the campaign is a video featuring four Filipina women and their young children. The mothers include fashion tastemaker Liz Uy with her son Xavi, designer Kifu Augousti with her daughter River, entrepreneur Jess Wilson with her daughter Philippa, and creative professional Georgia del Rosario with her daughter Irina.
The film captures real, unscripted moments. Children between the ages of 2 and 8 speak freely about their mothers, sharing simple but heartfelt thoughts. In one touching scene, Xavi tells his mom, “I love you mom from the bottom of my heart, to the moon and beyond.”
These tender words are paired with scenes of the mothers wearing pieces from Tiffany’s HardWear collection. The collection features bold and sculptural jewelry, such as link earrings and chain bracelets. These designs are meant to represent the unbreakable bond between mother and child.
The styling in the film is clean and modern. The mothers and children wear black and white clothing, which allows the jewelry to stand out. Each accessory becomes a symbol of strength and connection.
What makes the campaign especially moving is its authenticity. The emotions captured in the film are real. There were no scripts or rehearsals. The mothers and their children interacted naturally, sharing hugs, smiles, and laughter.
Behind the scenes, children explored the Tiffany jewelry with curiosity. They touched the pieces with small fingers and wide eyes, showing joy and affection for their mothers.
Designer Kifu Augousti reflected on her role as a mother, saying, “Just being present with your kid” is what motherhood means to her. Jess Wilson also shared her thoughts, explaining that motherhood helped her learn more about herself. “I’m so excited to continue learning,” she said.
Tiffany & Co., a brand that has celebrated love since 1837, continues to honor maternal love in this year’s campaign. “Strong Like Mom” is more than a tribute. It is a reminder of the quiet power in everyday care, the beauty in strong connections, and the lasting impact of a mother’s love.
Related topics:
- Jewelry Brand Monochrome X Embraces Color, Culture, and Size Inclusivity
- Can I Shower with My Amethyst Necklace?
- How to Activate an Amethyst Necklace?
