New York, NY – Lana Tequila, the purveyor of ultra-luxury tequila, has unveiled its latest creation, Lana Tequila Reposado, as part of an innovative campaign named “Dialogue with a Gemstone.” Drawing inspiration from the exquisite natural gemstone caps adorning each Lana Tequila bottle, the campaign orchestrates an intimate dialogue between humanity and the beauty of nature, utilizing these gemstone caps as a medium for profound expression. In collaboration with Prestige Beverage Group, Lana Tequila Reposado is now available in select markets across the United States, retailing at a suggested price of $99.
Infusing elements of nature, artistry, and contemporary luxury into its visual narrative, the campaign’s creative minds become alchemists, channeling the energy emanating from Lana’s gemstone caps to convey intricate emotions and creative identities. Each gemstone cap evolves into a canvas for a unique “Dialogue with a Gemstone,” physically manifesting the internal landscapes of those who engage with it. This approach adds a profound dimension to the concept of luxury and personal expression. Both the gemstone caps and Lana Tequila itself take on leading roles, echoing the brand’s unwavering commitment to craftsmanship, individuality, and luxurious simplicity.
The concept for the campaign was meticulously developed and directed by Maximilian Arasin, CEO and Creative Director at Lana Tequila, with the visual storytelling brought to life through the lens of Bryce Thompson, a talented South African photographer based in New York. The visual narrative will initially unfold on Lana’s digital and social media platforms.
Maximilian Arasin, CEO and Creative Director at Lana Tequila, expressed the broader vision behind Lana Tequila, stating, “Lana’s identity extends beyond Tequila. ‘Dialogue with a Gemstone’ serves as the opening note to a forthcoming series of conversations, in which Lana will invite distinguished individuals and masters of their unique creative realms to ignite spirited dialogues.”
This exciting release follows the debut of Lana Tequila Blanco, which received the prestigious “Best of Class” award in the Silver/Gold Tequila category at the 2023 San Francisco World Spirits Competition. Now, Lana Tequila presents its second expression, Lana Tequila Reposado. Made exclusively from 100% Blue Weber Agave and adhering to gluten-free, vegan, and kosher standards, Lana Tequila Reposado emerges as the result of both alchemy and time. Aged for a period of five months, it exhibits a sun-kissed amber hue and nuanced notes of vanilla and coconut, paying homage to its predecessor and the grandeur of American Oak. This premium tequila is designed to elevate cocktails to new heights or to be savored in its pure form, representing both a celebration and an evolution of the Lana Tequila legacy.
Lana Tequila’s introduction of this exceptional product in the United States market comes via a partnership with Prestige Beverage Group, a renowned importer and brand innovator of exceptional wines and spirits. The union of Lana Tequila and Prestige Beverage Group is driven by their shared commitment to delivering the utmost quality tequila experience to consumers.
Lana Tequila Reposado can be found at select fine spirits retailers with a suggested retail price of $99. Additionally, it is available at bars and restaurants in several states, including California, Florida, New York, Texas, Arizona, Georgia, Massachusetts, Minnesota, New Jersey, Nevada, North Carolina, Ohio, and Tennessee, with plans for further expansion in the U.S. market.
