New York—Brilliant Earth, the ethically-focused jewelry brand, has introduced its latest collection, the “Sol” collection, which draws inspiration from the warmth and energy of the sun. The collection consists of eight pieces that add a touch of sparkle to classic jewelry staples, including gold bands and bracelets, with rows of pavé diamonds and North Star and starburst motifs.
These exquisite jewels are available in 14- and 18-karat white and yellow gold, along with some options in silver. Customers have the option to personalize these pieces with names and initials in diamond-studded letters.
The “Sol” collection was launched both online and in stores, with prices ranging from $495 for a silver bracelet to $5,995 for a gold and diamond bracelet. Personalization options are available at an additional cost, with each letter adding $50 for rings and $150 for bracelets.
Brilliant Earth’s CEO, Beth Gerstein, expressed her excitement about the launch, stating, “Today marks an incredible milestone for Brilliant Earth as we launch The Sol Collection. It’s a testament to the strength of our brand, our growth as a company, and our steadfast commitment to elevated design, impeccable craftsmanship, and sustainable practices.”
In addition to the new collection, Brilliant Earth introduced its very first brand face, Emmy-nominated actress and model Camila Morrone, known for her role in the “Daisy Jones & The Six” miniseries. Morrone will be the star of the brand’s omni-channel national campaign.
Brilliant Earth also has plans for store “takeovers” in its New York City, Los Angeles, and San Francisco locations, transforming them into showcases for the “Sol” collection with immersive displays.
Brilliant Earth CEO Beth Gerstein described the collection as “a celebration of personal style” and praised the partnership with Camila Morrone, who embodies the spirit of the collection.
Morrone herself expressed her honor at partnering with Brilliant Earth and praised the brand for combining beauty, craftsmanship, and responsibility to create elegant and timeless pieces. She emphasized the importance of feeling good in the jewelry one wears.
To enhance the customer experience, the brand collaborated with artist Clym Evernden to create a visual narrative for the new collection. This narrative includes artwork and immersive experiences, both in-store and online, to showcase the beauty and personal style embodied by the “Sol” collection.
