KAY Jewelers has announced a new partnership with Teddy Swims, a versatile artist known for his powerful voice and unique style. He will serve as the brand’s first-ever Chief Love Officer.
Teddy Swims is recognized for his soulful singing, heartfelt songwriting, and bold fashion choices. In this new role, he will help KAY Jewelers explore new ways to express love through music, style, and important life moments. This partnership comes at a special time for Teddy, who will celebrate his first Father’s Day this June and recently began his biggest North American tour.
Stacee Johnson-Williams, President of KAY Jewelers and Peoples Jewellers, said, “Love has been at the heart of everything we do for over 100 years. Teddy Swims shares that same passion in every song he sings, every style he chooses, and every connection he makes with his fans. His genuine spirit and creativity make him the perfect partner to celebrate love and style in all its forms.”
As Chief Love Officer, Teddy will lead KAY’s campaign to encourage people to “Love Louder.” He aims to inspire bold self-expression, deep connections, and personal stories. Teddy will also bring a fresh touch to KAY’s famous jingle, “Every Kiss Begins with KAY,” making it resonate with a new generation.
Teddy Swims shared his excitement: “I’m proud to be KAY Jewelers’ first Chief Love Officer. For over 100 years, KAY has helped people say ‘I love you’ without words. Now, we’re teaming up to celebrate all kinds of love—from Father’s Day to self-love and even those surprise moments when you want to brighten someone’s day. This isn’t just a partnership—it’s a love story. And we’re just getting started.”
Teddy’s selected jewelry pieces, including his Father’s Day picks and stage styles for his tour, show how jewelry can express confidence, personality, and uniqueness.
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