The rich tradition of Italian jewelry, dating back to the time of the ancient Etruscans, remains a symbol of craftsmanship, luxury, and design excellence. This legacy was on full display at the recent four-day Oroarezzo trade show, where new collections of Made in Italy jewelry showcased the beauty of gold, diamonds, gemstones, pearls, and coral.
More than just an industry event, Oroarezzo became a celebration of Italy’s jewelry-making heritage, with exhibitors presenting both classic techniques and contemporary interpretations. The event highlighted how Italian designers continue to innovate while honoring time-tested values like artistry, integrity, and elegance.
Jewelry as a Mirror of Time
This year’s theme, “The Mirror of Time,” was developed by Beppe Angiolini, Oroarezzo’s art director and owner of the boutique SUGAR in Arezzo. Angiolini also chaired the jury for the Première design competition, a key highlight of the show. He described jewelry as a reflection of life’s moments—objects that are passed down, cherished, and worn across generations.
Angiolini’s vision took physical form with a large mirrored cube placed at the entrance of the Arezzo Fiere e Congressi convention center. This installation reflected visitors’ images as they entered, setting a contemplative tone. Inside, smaller mirrored cubes with thoughtful quotes lined the pathways, reinforcing the theme that jewelry captures both beauty and emotion over time.
Première Design Awards
The Première competition featured 58 companies from leading Italian jewelry districts, including Arezzo, Vicenza, and Alessandria. Their designs were displayed in a special exhibition area and judged by an international panel of jewelry professionals, journalists, and influencers.
The awards were presented in eight categories, each emphasizing different aspects of design and emotional meaning. The ceremony was led by Silvia Grilli, editor-in-chief of the renowned Italian fashion magazine Grazia.
One of the most emotional moments came when Marianna Maddaluna, a student from the G. Giovagnoli Institute in Sansepolcro, won in the “Talents” category. Overcome with joy, she accepted her award in tears. Thanks to a partnership between Oroarezzo and a local jeweler, her winning design will be crafted into a real jewel and presented at the Italian Jewelry Summit in December 2025.
Award-Winning Categories and Designs
“Mirror of Time” honored jewelry as a memory-keeper. The award went to a bracelet by Maria De Toni and a ring by Moraglione 1922—both pieces celebrating emotion and remembrance.
“Infinite Light” explored light’s symbolic and physical qualities. Awards in this category went to bracelets by Luiber and Mosca Guido, each demonstrating masterful use of light and form.
“Precious Reflections” examined how jewelry reflects light, shadow, and personal identity. The jury selected bracelets by Gold Art and Graziella Braccialini for their poetic interpretation of this idea.
In “Past, Present and Future,” the focus was on storytelling through design. Bracelets by Anima, Biz, and Patros were honored for their emotional depth and creative narratives.
“Glamour” recognized designs that aligned with current fashion trends. The winning piece, from Kitty Jewellery in Arezzo, was a delicate gold necklace with five heart-shaped mirrors interspersed with amethyst beads—capturing both elegance and modern flair.
“Iconic Design” rewarded originality and lasting impact. A bold 18-karat gold cuff by Femar, founded by brothers Pasquale and Santi Barneschi, won for its strong aesthetic and expert craftsmanship.
“Art and Sculpture” celebrated jewelry as wearable art. The jury chose a gold ring by Giordini, made using advanced electro-forming techniques that allow for bold yet lightweight pieces. Giordana Giordini, also president of Confindustria’s goldsmith district, explained how the process blends tradition with cutting-edge innovation.
Lastly, “Timeless Jewelry” highlighted pieces with enduring appeal. The award went to a classic gold brooch by UNOAERRE, a company founded in 1926 and based in Arezzo, known globally for its gold and silver creations.
Conclusion
The 44th edition of Oroarezzo was more than a trade fair—it was a tribute to Italy’s artistic soul. Through poetic installations, emotional storytelling, and world-class design, the Première competition confirmed once again that Made in Italy jewelry continues to set global standards for beauty, innovation, and meaning.
For both professionals and jewelry lovers, Oroarezzo remains a vital showcase of what Italian craftsmanship can achieve when tradition and creativity meet.
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