London Jewelers has launched a dedicated Rolex area inside its showroom at Americana Manhasset on Long Island, New York.
This new branded section is the centerpiece of a larger renovation and redesign of the London Jewelers flagship store. Once completed later this year, the location will span 27,000 square feet, making it the fifth-largest destination jeweler in the United States.
Rolex’s upgraded presence now covers 2,179 square feet. It features a double-height storefront and marks a new chapter in the long-standing partnership between Rolex and London Jewelers, the official Rolex jeweler on Long Island.
“Rolex’s unmatched expertise in fine timepieces, combined with our experience at Americana Manhasset, makes this an ideal partnership,” said Mark Udell, CEO of London Jewelers. “Together, we can expand the reach of both brands.”
London Jewelers will celebrate its 100th anniversary next year. It has been an official Rolex partner for over 50 years.
“After more than five decades with Rolex, we are proud to take this next step,” said Candy Udell, President of London Jewelers. “Our fourth generation—Scott, Randi, and Zach—looks forward to building our future with Rolex on the strong foundation we’ve created.”
The design of the new Rolex space reflects the brand’s high standards in watchmaking. It features aqua green glass, along with natural elements like American walnut wood and travertine stone.
Design details echo elements of Rolex watches. These include the cyclops lens that magnifies the date and the fluted pattern found on watch bezels.
The expanded area includes private spaces for customer consultations. It also remains connected to the London Watch Salon, which showcases multiple luxury watch brands.
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