Home News Gemfields and IVY New York Unveil a Vibrant Collaboration: Where Colour Meets Art

Gemfields and IVY New York Unveil a Vibrant Collaboration: Where Colour Meets Art

by Madonna

Gemfields, a global leader in responsibly mined colored gemstones, has recently joined forces with the distinguished fine jewelry label IVY New York, founded by designer and lifelong gem enthusiast Vlad Yavorskyy. IVY New York, conceived as a lifestyle brand, seamlessly integrates Vlad’s passions for photography, travel, art, jewelry, and books, culminating in a jewelry line that encapsulates the essence of these varied interests. The focal point of this innovative collaboration is the celebration of color.

Color, for Vlad, is a window into the soul of a gem, a belief rooted in his vivid memories of a transformative journey up the Tian Shan mountain range in Central Asia over three decades ago. This journey led him to a cave filled with the “reddest of rubies,” an experience that solidified his perception of gemstones as a profound connection to Mother Earth, akin to a pulsating heart shaped over millennia.


As a responsible miner and marketer of colored gemstones, Gemfields is the majority owner and operator of the Montepuez ruby mine in Mozambique and the Kagem emerald mine in Zambia. Vlad’s devotion to colored gems resonates with Gemfields, and Emily Dungey, Gemfields’ Marketing and Communications Director, notes, “IVY New York’s collection cleverly draws our attention to the inimitable natural beauty of each gemstone, enabling its character to stand out.”


IVY New York’s commitment to responsible sourcing aligns seamlessly with Gemfields’ dedication to responsible mining, involving continuous operational improvement, transparent auction sales processes, industry-leading practices, community-focused projects, and conservation efforts.


The IVY x Gemfields collection is an exquisite array of earrings, rings, bracelets, and necklaces crafted from 18-karat gold, featuring responsibly mined Mozambican rubies and Zambian emeralds. These vibrant gemstones are skillfully paired with rose-cut diamonds, resulting in captivating designs. The collection encompasses bold emerald statement rings, ruby and diamond chandelier earrings, floral-inspired rings, and regal ruby chokers.

Vlad describes the process of gemstone cutting as a “work of art,” and each piece in the collection reflects this dedication. Designed and handcrafted in-house, the collection ensures that colored gemstones take center stage. Vlad drew inspiration from the grand balls of the 19th century and the sparkle in the eyes of women who might wear the pieces. However, his primary muse remains the gemstones themselves, with their kaleidoscope of colors, from the captivating emerald to the fiery gift of a red ruby.

In Vlad’s words, rubies and emeralds possess a mesmeric effect, capable of captivating hearts with just one glance. The IVY x Gemfields collaboration stands as a testament to the timeless allure and enchanting beauty of these precious gemstones.


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