Piaget, the renowned Swiss luxury jeweler, recently partnered with The 74, a new upscale residential building on Manhattan’s Upper East Side, to host an exclusive jewelry salon for select guests.
The private event took place inside The 74’s full-floor model residence, where invited clients and style influencers were given a first look at Piaget’s newest jewelry collections. The intimate setting allowed guests to explore the high-end pieces in a space designed to reflect modern luxury living.
This collaboration highlights a rising trend among luxury brands. More and more, companies are choosing private residential venues to host showcase events, offering guests a more personal and immersive experience. These settings combine the appeal of fine craftsmanship with the comfort and elegance of a high-end home.
As champagne was served and the city skyline glowed in the background, attendees mingled, tried on signature Piaget designs, and explored the interiors of The 74. The evening brought together fine jewelry, elite design, and a lifestyle of refinement—fitting for one of New York’s most prestigious neighborhoods.
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