US-based fine jewellery brand Angara has officially launched in India. The brand is taking a digital-first approach but plans to open physical stores in the coming months to better connect with Indian shoppers.
“India’s jewellery market is at a fascinating turning point,” said Ankur Daga, founder and CEO of Angara, according to India Retailing. “We have spent almost 20 years perfecting the online jewellery shopping experience for customers around the world. We have combined centuries of expertise with modern technology. Now, we are bringing that experience to India. We aim to offer exceptional quality, unmatched customisation, and designs that celebrate individuality.”
Angara plans to create experiential spaces in India to support its online platform and increase customer engagement. The brand’s entry into India is part of a larger goal to become a $1 billion company within the next five years. Angara specialises in colourful gemstone jewellery, according to its Facebook page.
The brand was founded in 2005 by Indian-origin entrepreneurs Ankur and Aditi Daga. Angara has a family history in gemstone craftsmanship that dates back 300 years. It currently operates in the US, UK, and Australia, with offices in Ireland, Canada, and Thailand. So far, the brand has served over one million customers worldwide. Angara has built a $100 million business without external funding.
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