Home News 10 Innovative Jewelry Brands Redefining Luxury with Unique Style

10 Innovative Jewelry Brands Redefining Luxury with Unique Style

by Madonna

In the ever-evolving landscape of fashion, personal style reigns supreme. The notion of a one-size-fits-all approach is giving way to a celebration of individuality. True personal style is as diverse and unique as the people who express it. It defies categorization by a mere set of adjectives, a personality test result, or an algorithm. Like our day-to-day wardrobes, which are constantly changing, cool jewelry brands are now catering to a diverse range of tastes and moods, injecting humor, self-expression, and distinctiveness into every possible closet.

Marta Tous, founder of Suot Studio, recognizes that consumers are seeking quality and authenticity in a market flooded with options. She observes, “Sculptural jewelry has become a means to express ourselves and stand out in our daily look, adding personality. We’ve overcome the fear that jewelry is reserved for special occasions, and now we seek bolder and more contemporary pieces, even with touches of humor.” Suot’s modular pieces are not just adornments but a medium for crafting a unique and personal style.


Carolina de Barros infuses her eponymous jewelry brand with a one-of-a-kind ethos. She explains, “I like the idea of chance and pieces taking on their own character; so I apply different techniques that allow forms and textures to emerge heuristically.” This shift towards curating a distinctive yet timeless jewelry collection mirrors the growing desire of wearers to connect while also standing out. She adds, “I believe there is a return to the handmade. People value tactility—it’s the feeling of knowing something has been passed between human hands.”


So, what does personal style in jewelry truly mean? It can be whatever you want it to be. It encompasses awe, emotion, and irregularity. With this in mind, explore 10 remarkable jewelry brands that are experimenting with stones, texture, proportion, shape, and, most importantly, individuality.


1. Suot Studio

Marta Tous designs jewelry for personal connections. “We want you to be able to evolve and transform your jewelry on a daily basis, creating the look you desire for each moment,” she says. “Instead of static pieces, we offer versatility and personal expression, redefining how we see and use jewelry.”

2. Agmes

Agmes x Simone Bodmer-Turner Bubble Hoops have captured the attention of fashion-forward individuals for a reason. Agmes crafts distinctive, enduring pieces that combine sculptural forms and precious materials, all handmade to order in New York City.

3. Mes Amies

Mes Amies is a late-night Instagram discovery that’s perfect for those seeking brands not found in typical retailers. Chunky golden chains, oversized dome earrings, and methacrylate earrings in funky shapes are sure to inspire wanderlust with the brand’s tagline, “For those who dream big.”

4. La Serenidad

Each piece at La Serenidad tells a unique story, pushing you out of your comfort zone and guiding you through self-discovery. High-quality, current, and sculptural pieces are the hallmark of this brand.

5. Marland Backus

Marland Backus, a Brooklyn-born, Tokyo-based brand, is all about keeping things edgy. Known for heart-shaped details, graphic charms, and snake chains, it’s a brand for those with an adventurous spirit.

6. Completedworks

London-based Completedworks places sustainability at the core of its creations, using recycled materials to craft designs that stand the test of time, remaining relevant and chic as trends come and go.

7. Bernard James

Bernard James aims to redefine and revitalize modern luxury, emphasizing craftsmanship and storytelling. Their pieces represent nature, strength, and family.

8. Carolina de Barros

Inspired by art, Carolina de Barros prioritizes character and high quality in her designs. Sustainability is a core ethos, with a focus on recycled, ethically sourced materials and support for local craftsmanship.

9. Simuero

Rocío Gallardo and Jorge Ros of Simuero focus on handcrafting new forms, offering raw golden rings, recycled materials, and designs rich in texture. Each piece is made to order, reducing waste and ensuring uniqueness.

10. Cities in Dust

“Cities in Dust,” both a song by Siouxsie and the Banshees and a jewelry line designed by Meghan Lorenz, exudes nostalgia and playfulness. Based in Chicago, the brand is known for engagement rings, custom pieces, and fine options that evoke a sense of whimsy.

These 10 jewelry brands are not just redefining luxury; they are also celebrating the diversity of personal style in the realm of adornments, allowing individuals to curate their unique, ever-evolving look.


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