The United States Women’s National Team Players Association (USWNTPA) has announced a new partnership with Gorjana, a jewelry brand based in California. Gorjana will now serve as the official jewelry partner of the USWNTPA.
This collaboration is built on a shared goal — empowering women. Both sides want to highlight self-expression, both on the soccer field and beyond. Together, they hope to raise awareness about women in sports and give a stronger voice to the athletes of the U.S. Women’s National Team.
As part of the partnership, Gorjana will work closely with well-known players like Ally Sentnor, Sam Coffey, and Gisele Thompson. The focus will be on showcasing the confidence, strength, and influence of these top athletes.
Gorjana Reidel, co-founder and chief creative officer of the brand, shared her personal connection to the sport.
“As a mom to a soccer-playing daughter, I get to see how much soccer can change a young girl’s life,” she said. “Watching women reach the top of their game is truly inspiring. Sports teach hard work, resilience, and the power of teamwork. The USWNT Players have a powerful legacy, and we are proud to support them.”
To begin the yearlong partnership, Gorjana hosted a private in-store shopping event for team members. Players had the chance to explore the jewelry collections and work directly with stylists. The brand will also provide jewelry for the players to wear at The Players Ball, an event scheduled for July 15 in Los Angeles.
Annie Reid, director of partnerships and business for the USWNTPA, spoke about the deeper meaning behind the partnership.
“This is more than just a fashion deal,” Reid said. “It shows how far our players have come. Gorjana gets that it’s important to celebrate the full athlete. We’re proud to work with a brand that helps our players feel strong and confident — both on and off the field.”
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