Luxury jewelry house Bvlgari is marking its legacy of reinvention with a new global campaign called Eternally Iconic. The campaign highlights the brand’s most famous collections, including Serpenti, B.zero1, Tubogas, Divas’ Dream, and Octo.
For more than 100 years, the Roman brand has influenced how jewelry is seen—not just as decoration, but as a strong form of self-expression. Now, Bvlgari is turning the spotlight on its own history and creativity.
Starting in June 2025, the campaign will offer a series of immersive experiences. These include a digital docu-series featuring global ambassadors Zendaya, Anne Hathaway, and Priyanka Chopra. The campaign will also include masterclasses led by Bvlgari’s Jewelry Creative Director Lucia Silvestri and Watch Design Executive Director Fabrizio Buonamassa Stigliani. Through these events, the brand aims to bring audiences closer to its design philosophy and artistic process.
The visuals for the campaign show Bvlgari’s iconic pieces displayed on clear pedestals set against Roman arches and a sky without end. This imagery is meant to represent a sense of rebirth and ongoing transformation.
In a world of fast-changing fashion trends, Bvlgari is emphasizing a different message: true style comes from evolution, not imitation. The featured pieces are timeless not only because of their beauty, but because of what they represent. They reflect the personalities of the people who wear them—bold, adaptable, and always original.
As the campaign suggests, the highest form of luxury may be finding your own voice—and becoming your own icon.
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